Brand founded by African immigrants makes progress by launching cashmere baby clothing line at Bloomingdale’s


With Ollia Njibaloh, founder of Mila Christina (middle), with her two daughters, Mila (right) and Helena (left).

NEW YORK, UNITED STATES OF AMERICA, October 19, 2021 / – Ahead of National Immigrant Day, Mila Christina, a children’s clothing brand founded by African immigrants and mothers, announces its launch at Bloomingdale’s luxury department store. The independent online brand sees this partnership not only as an accomplishment for the growth of Mila Christina, but also for the American immigrant community.

“As an immigrant from Cameroon, Africa, I noticed a very broken immigration system, especially in the fashion industry, which is why I consider my launch at Bloomingdale’s as a step forward. amazing, ”said Ollia Njibaloh, founder of Mila Christina. . Njibaloh also uses its brand to promote the value of cultural diversity to parents and young children – with two of its three children’s collections using Russian and African-inspired prints and colors.

Mila Christina will be sold online and in five physical Bloomingdale’s stores in four states: New York, Illinois, New Jersey and Connecticut. Among top brands like Ralph Lauren, Burberry and Oliver & Rain, Mila Christina will be selling matching bodysuits and joggers in tie-dye, oatmeal, gray and sky blue – with gray and sky blue sold exclusively at Bloomingdale’s. Sizes range from 3 to 18 months.

Seeing the lack of casual but high-quality options in the children’s clothing industry, Njibaloh decided to launch Mila Christina, which offers versatile clothing made from the most cost-effective material the founder could find: pure cashmere. What started out as a mom making just a few comfy onesies for her newborn daughter has eventually grown into a fashion startup brand that values ​​physically beneficial children’s clothing in styles that suit any occasion.

In addition to the launch at Bloomingdale’s, Mila Christina was one of the 2019 winners from a pool of nearly 3,000 applicants for The Workshop at Macy’s: a selective program dedicated to developing minority-owned businesses in the retail industry. by retail.


About Mila Christina
Mila Christina, a business owned by a minority of women, offers organic cashmere clothing and accessories for babies and children that improve their physical well-being. Launched in New York in 2017, Mila Christina has created three collections and champions the health and well-being of babies and the value of cultural diversity. In 2019, Macy’s chose Mila Christina from nearly 3,000 small retailers to participate in The Workshop at Macy’s. The mom-founded brand also donates 5% of its net sales to the Life for African Mothers organization, which fights to eradicate the high rate of maternal mortality in sub-Saharan Africa.

Mila christine
New York-based online retailer

Holli wright
Mila christine
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