An immigrant launches a sustainable and affordable fashion e-commerce center.


Marialuisa Garito ~ Photo credit: Roy Niederhoffer

New York, NY –– Affordable Chic is an e-commerce brand with a mission: to bring back beautiful, quality clothes at affordable prices.

Affordable is the New Chic!

– Marialuisa Garito

NEW YORK CITY, NY, USA, November 18, 2021 / – Marialuisa Garito left Italy for the United States in 2008 and was appalled by the fast fashion culture. “In Europe, women from all financial backgrounds can afford beautiful, quality items. Why is it not possible here? ” She said.

Affordable Chic works with small designers and maintains limited inventory to avoid the astronomical waste for which the fashion industry is infamous. Because Affordable Chic emphasizes timeless style, there’s no need to browse through thousands of units for the latest trends.

“You can’t find quality products at reasonable prices anymore,” Garito says. “Everyone wants to produce as much as possible for the highest profit margin. The result is an economy built around low cost, mass produced products. ”

Garito’s goal is to create an online space for women who want to wear luxury clothing, but refuse to spend such a high percentage of their income on their style. This money, according to Garito, should go to charity, family and fun.

“Clothes are made to be lived in,” she said. “What’s the meaning of a beautiful blouse if you can’t afford to create meaningful memories in it?” ”

Affordable Chic is a modern agora founded by women, for women. We don’t sell what we wouldn’t wear. Carefully curated and beautifully designed, Affordable Chic is committed to selling great looking clothing under $ 100.

Jackie Nappo Agency
Affordable Chic®
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